Apple of my eye
This week I finally decided to walk into the Apple Store in Oxford Circus London as a part of therapy to accept the general increase of influence of Apple products in the electronics market. I see where the money we spend on the product goes. Its all in front of us, it isn’t like we spend a heavy 1500-2000 pounds on the laptop or the macintosh desktop and get no value from it.
There are 2 floors. On the 2nd floor towards the far end, there is a small open conference area where they screen how to use the software they sell for o’h so hefty amounts of money but surely its worth for the wealthy middle class customer. The software products which range from music developers to architects software to design, its all there in our faces. The on floor staff is excellent and helpful. They immediately deal with any customer problems, it is only here that which ever problem my sisters mac faced was dealt with with immediate force, unlike some other companies where they make you sit on a comfy chair and put you on the phone to customer support which takes a good 10 to 30 minds to reach.
There is a general problem with companies here who treat their customers very poorly, however apple has kept its mark and knows how to deal with customers. If other companies wish to be as good as them, they need to follow the exact same model.
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